Someone somewhere once said “go big, or go home”! This year for the launch of our #WreckingCrew collection, we did just that. On Saint-Patrick’s day weekend, we had a fully wrapped glass showroom truck driving around the streets of Downtown Montreal displaying our newest styles. Our truck had a two-sided display, showcasing our new pieces for both men and woman!

Headrush brand was born in 2008 on Native American grounds, following generations of hard workingmen who’ve accomplished great things. These men worked in construction, the military and politics; playing a role in major developments and working on steel bridges in New York. The brothers, having come from a blue-collar background, were able to closely identify with the “everyday-guy”. They wanted to create clothing that exuded a man’s pride, while highlighting his athleticism. Through the bloodline, there has been nothing but dedication and passion, which only translates to the product we put out. Our line is a lifestyle brand for men...